Company profile: Outclass Crystallized Gems, Kimberley

General business activities

Outclass Crystallized Gems is a diamond cutting and polishing company situated in Kimberley, South Africa. In the very heart of Kimberley amongst the very souls that are dear to the history of diamonds, our business model is not only based on buying and selling diamonds, but in also reviving the diamond legacy once embraced by the city of Kimberley through creating job opportunities for the fellow youth within the Northern Cape and South Africa as a whole, whilst creating unique experiences for its clients/customers.

We are a young company with big dreams. Our desire is to be one of the key players in South Africa’s diamond industry by continually working hard towards building a reputation for honesty, integrity, cutting-edge technologies, and community-mindedness.

The company is currently assisted by the Kimberley Diamond Jewellery Incubator. The role of the Incubator is to mentor, coach, service and provide the company with state-of-the-art facilities & technology in order to lead it to a position where it is able to be self-sustaining & self-sufficient; therefore enabling us to achieve our short-term goals and spurring us on towards our long-term goals.

Furthermore, Outclass Crystallized Gems receives direct support from Petra Diamonds (Mining Group) and CS Diamonds (Rough Diamond Auction/Tender House). More details are provided below.

Outclass Crystallized Gems is part of the “Young Diamantaires Program”, which is run by the World Federation of Diamond Bourses and a member of the Diamond Dealers Club of South Africa. Recently (06/10/2020), The De Beers Group announced the 5 companies selected for their Enterprise Development Program and Outclass Crystallized Gems is deeply humbled and honoured to be amongst the companies selected.

This marks a new & exciting chapter in our life as an organization, further propelling us towards our vision of building an organization that offers unique customer experiences, whilst positively contributing to its surrounding community. We greatly look forward to work with The De Beers Group & Raizcorp on this project.


Outclass Crystallized Gems works very closely with the Northern Cape Department of Economic Development & Tourism, Petra Diamonds (Mining Company) and CS Diamonds (Rough Auction/Tender House).

Our collective goal and objective is to beneficiate the minerals locally, create employment and establish stable & consistent markets internationally for our loose polished diamonds.

Both Petra Diamonds & CS Diamonds support us with consistence rough diamond supply, finance & non-financial support (mentorship).

At the beginning of 2019, we set out to exhibit at three major international diamond jewellery shows. The JCK Las Vegas Show (biggest diamond jewellery show in the world), September Hong Kong Gem & Jewellery Fair (second biggest diamond jewellery show in the world) and VOD Dubai International Jewellery Show.

At the JCK Las Vegas Show, we launched our exclusive loose polished diamond brand “PURPOSE” and were the only company representing Africa out of approximately 2400 exhibitors.

A selection of products from Outclassed Crystallized Gems


Together with the Northern Cape Department of Economic Development & Tourism, we have committed towards exhibiting at the JCK Las Vegas Show, September Hong Kong Gem & Jewellery Fair and VOD Dubai International Jewellery Show for the next five years consecutively. This is to build our reputation and establish a firm footprint within all three market demographics mentioned above.

Over 80% of our current turnover originates from the USA, Canada, and China. Further investment will solidify our presence in all three target markets.

Furthermore, Outclass Crystallized Gems will be hosting a cocktail event in New York at the beginning of 2021 (date to be announced), put together by our mentor Mr Ronnie VanderLinden. Around 50-75 delegates from leading jewellery retail stores, the media and trade members are expected to attend. The objective of this event is for Outclass Crystallized Gems to further establish its brand name within the American market.

Our current focus area is therefore in producing the specifications below to meet our target market’s needs:

  • Cut: Round Brilliant Diamonds (other shapes too, upon request)
  • Colour Range: D-J
  • Clarity Range: VVS1-SI1
  • Carat Weight Range: 1ct-10ct

Company Purpose

Revive the legacy once embraced by the city of Kimberley through the creation of jobs within the Northern Cape and South Africa as a whole, equipping the local community with the skills needed in order to cut and polish diamonds for the local and International market, whilst creating unique experiences for its clients/customers.

Company Vision

  • To be the largest diamond cutting and polishing firm in the world with leading advancement in all aspects of the field.
  • Become a key player in the growth of the diamond cutting & polishing industry in South Africa and contribute to the economy at large.
  • Increase the assets and investments of the company to support the growth and development of the surrounding community.

Company Mission

  • Provide our clients with superior quality diamond and jewellery products exceeding their own expectations.
  • Build a strong and firm relationship with our clients by providing them with the necessary service.
  • Be professional and self-sustaining; providing customer satisfaction through the quality of our products

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