Fresh Produce Market recapitalization
The City of Johannesburg (CoJ) has undertaken a comprehensive recapitalization of its Fresh Produce Market to modernise infrastructure and enhance operational efficiency. This initiative includes the development of specialised hubs for fruits, vegetables and other produce, aiming to streamline the distribution process and improve market access for farmers and buyers.
The recapitalization efforts are part of the City’s broader strategy to provide market access to farmers and buyers, promoting economic growth and food security. By creating a more efficient, high-capacity trading environment, the recapitalization will enable farmers to access larger markets while ensuring buyers receive fresh, high-quality produce at competitive prices.
This initiative presents a strategic investment opportunity in agribusiness infrastructure, logistics and market efficiency, reinforcing Johannesburg’s role as a key hub for fresh produce trade, and contributing to the sustainability of South Africa’s agricultural sector to support local agriculture.
Details
- Sponsoring department / project promoter: City of Johannesburg (CoJ)
- Project partners: Gauteng Infrastructure Financing Agency (GIFA), Development Bank of Southern Africa (DBSA)
- Sector: Agri-business
- Project delivery model: PPP
- Project status: Feasibility studies completed
- Project start date: 2027/2028
- Project completion date: 2032
- Project requirements / investor opportunity: Funding required
Contact / Enquire
Interested parties are encouraged to contact the investment facilitation team with a brief message of introduction, including a brief description of your organization’s business and investment objectives:
