The Gauteng Province has hailed French multinational Soufflet Malt SA’s approximate R2-billion investment in a new malt production facility near HEINEKEN Beverages SA’s Sedibeng brewery in the Midvaal local municipality as a testament to Gauteng’s status as a premier destination for strategic, job-focused foreign direct investment (FDI).
The project, which aligns with the province’s agro-processing and infrastructure development priorities, underscores Gauteng’s unmatched combination of connectivity, skilled labour, and investor-friendly policies.
Why Gauteng?
Gauteng’s dynamic economy, contributing over 35% to South Africa’s GDP, offers investors access to continental markets, world-class logistics networks, and a growing emphasis on sustainable industrialisation. The province’s Agro-Processing Master Plan, coupled with initiatives to empower emerging farmers and SMEs, positions it as a catalyst for inclusive growth.
Gauteng is not just South Africa’s economic heartbeat, it is a gateway to Africa. Investments like Soufflet Malt SA’s validate the province’s strategy to attract sectors that drive employment, local procurement, and value-chain development. Gauteng’s infrastructure, coupled with proactive governance, ensures investors achieve both commercial success and social impact.
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Soufflet Malt SA: A model for partnership
The facility, set to open in 2027, will produce 100,000 tons of malt annually, creating 50–60 direct jobs and procuring 125,000 tons.
The GGDA emphasised the project’s multiplier effect: boosting agriculture, supporting SMEs, and integrating sustainable practices such as water-efficient technologies.
The GGDA emphasised the project’s multiplier effect: boosting agriculture, supporting SMEs, and integrating sustainable practices such as water-efficient technologies.
Beverage Sector: A pillar of job creation
The GGDA highlighted the beverage industry’s role in Gauteng’s economy, noting its unique ability to merge large-scale industrial investment with grassroots empowerment. From smallholder farmers to factory technicians, this sector uplifts entire communities.
Soufflet Malt SA’s training programmes and local sourcing commitments exemplify how global players can align with Gauteng’s development goals.
Inaugural Gauteng Investment Conference: Accelerating progress
The maltery partnership signing preceded the inaugural Gauteng Investment Conference in April 2025, where the province unveiled priority projects in agro-processing, renewable energy, smart manufacturing, and logistics.
Gauteng’s continental leadership
As Africa’s most industrialised economy, Gauteng is leveraging its strengths to cement its role as a continental leader. The Gauteng Provincial Government reaffirms its focus on sectors such as advanced manufacturing, digital innovation, and green infrastructure, which align with global trends and Africa’s developmental needs.
To investors worldwide: Gauteng is open for business. It offers more than returns, Gauteng offer partnerships that transform economies.
Find out more about opportunities in Gauteng
Contact GGDA
Potential investors are encouraged to contact the GGDA today:
